Taofeek Abdulsalam

Designed core logistics features, including freight discovery, trip management, GPS tracking, digital gate passes, secure wallet and payment flows, shipment tracking, and notifications. Crafted intuitive user experiences for transporters, fleet owners, importers, exporters, and business users.

Collaborated closely with product managers, engineers, and stakeholders to translate complex logistics workflows into simple, user-friendly interfaces. Conducted user research, usability testing, and iterative design improvements based on field feedback.

Designed multilingual experiences to support users across different regions. Created user flows, customer journey maps, wireframes, interactive prototypes, and comprehensive UI specifications.

Brand & Marketing Design: Developed and evolved YamoFret's visual identity across digital and print platforms. Designed launch campaigns, social media creatives, marketing flyers, banners, and promotional assets. Produced illustrations, product mockups, presentations, and visual content for product launches and stakeholder communications. Designed in-app graphics, onboarding experiences, empty states, icons, and other visual assets to improve user engagement.

Product Strategy & Growth Contributed to product strategy discussions, feature prioritization, and roadmap planning. Helped shape user acquisition initiatives, referral mechanics, trust and verification systems, and user feedback experiences. Worked on improving user activation, retention, and overall customer experience through data-informed design decisions.

Led end-to-end UX/UI strategy for high-growth digital products, using qualitative research, usability testing, analytics, and user feedback to optimize key user journeys across web and mobile platforms.

Built and maintained scalable design systems, reusable component libraries, and design standards that ensured visual consistency, accelerated product delivery, and streamlined designer–developer collaboration.

Executed major digital redesigns for high-profile clients, translating complex technical and business objectives into intuitive, performance-driven interfaces (e.g., redesigning Impala Digital resulting in a 100% increase in User Activation).

Re-architected global e-commerce experiences (mifold.com), optimizing conversion funnels to reduce Cart Abandonment Rate by [18]% and increase Average Order Value (AOV) by [15]%.

Was part of the team that revamped Rayda's core website and key products (Rayda Core V2, Bidda, Rayda Remote), boosting user engagement by 25% through thorough user research and testing.

Created engaging graphical illustrations for onboarding and interactive tutorials, enhancing user experience and engagement.

Set up a centralized design system for consistent user experiences across multiple platforms.

Use the appropriate colors and layouts for each graphic

Adapt designs based on feedback

Make sure final graphics and layouts are visually appealing and consistent with the brand

Provide intuitive and elegant solutions to complex consumer problems and drive business success through product design